Description
(download pdf here)
Most people are never taught to write for business. Academic approaches to
writing that we learned at school are outdated, inappropriate and
ineffective. Over 30% of all written business communications in the
western world today are to clarify a previous written communication – bad
writing can cost money, time, and misunderstandings.
This 2-day course shows people, through case studies, hands-on exercises
and group work how to plan, analyse, structure, write and edit their
written communications for optimal results. With emphasis on:
Course Benefits
Provides
participants with a methodology and structure that allow you to:
-
Organize material for the type of documents you have to
write.
- Develop a logical structure and professional layout.
- Use layout, language and structure to communicate good news or bad news.
- Write in a clear, concise style for your purpose and audience.
- Reduce the time you spend writing - also the time your readers spend
reading.
- Add impact to your documents to obtain the results you want.
Methods
Two weeks
before the course, participants e-mail us a sample of their writing. We
assess these samples and give constructive feedback to each person during
the course. The samples also help us to match course content to group
needs. Each participant receives a course book that includes principles,
relevant sample documents, "do's" and "don'ts", language issues and
exercises. If facilities allow, participants are welcome to bring their
laptops.
During the
course we teach key principles of business writing followed by lots of
practice in writing different types of documents (emails, letters,
proposals, reports) with active feedback, discussion and exercises. We
also cover grammar and punctuation, language and style in a fun and
interesting way.
On the first evening, participants write a document for review on Day 2.
At the end of the course participants leave with a post course assignment
related to their actual work and we provide reviewing service and final
feedback by email.
The course book will become a valuable support tool and contains a rich
amount of useful reference material
Overview
Day 1
-
Introduction & Overview
– why good writing is good for business
- Reacting as
a reader
- Four-stage
strategy for effective writing
- Informative
layout and logical structure – for memos, e-mails, proposals, reports,
instructions and letters
- Readability
indexes
Day 2
- Review of
day 1 and homework
- Editing
workshop
- Punctuation
reminders
- Style and
language quiz
- Case Study,
post course assignment
- Summary and
Wrap-up
To
request more
information, simply click here
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