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To receive a description
of VIRAK and our
services, please click here
Presentations:
Christine Petersen will be speaking on "Body Language:
What are you REALLY Saying" on 10 Nov.2008 - click here for more details
How experienced are you as a Project Manager? Click here
to find out...
We are Registered Education Providers for PMI®
Interested in PMP®
or CAPM® certification? Learn more here.
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Reader, click here
Copyright © 2008
VIRAK
Last modified:
11/02/08
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Description
(download here)
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A 2-day
seminar making extensive use of case studies aimed at PR professionals who
plan for and manage crisis situations ensuring minimum harm and maximum
benefit is gained from having clear responsibilities and messaging when
confronted with difficult and challenging situations
We use little theory and lots of practice,
with active feedback, discussion and exercises. |
Outline
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Using
extensive groupwork and personal experience, the course will focus on the
following areas:
- Stopping an issue becoming a crisis
- What is an issue
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Scoping the territory |
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How to spot them |
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Scenario planning – what could happen |
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Preparing for the unknown |
- How to prepare for issues
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Preparing
the groundwork |
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Selecting an issues management team |
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Identifying
issue areas |
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Identify audiences |
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What to say to whom |
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Prepare briefing documents |
- Handling the issue
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Putting theory into practice |
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Analyzing the situation |
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Implement the issues plan |
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Check it’s working |
- Defending the company on-line
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Making the most of the web and the challenges it brings |
- Handling media
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Print |
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Broadcast |
- Telephone interviews, etc. |
Benefits
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Understand
the importance of planning – even for the unknown |
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Reacting
correctly to a crisis situation |
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Defending
the reputation of the company/client |
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Learning
from past experience and mistakes |
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Set up a
best-in-class crisis response team |
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Being
prepared to handle media |
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Understanding the importance of the internet in communicating with
stakeholders |
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To request more
information, simply click
here
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