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To receive a description
of VIRAK and our
services, please click here
Presentations:
Christine Petersen will be speaking on "Body Language:
What are you REALLY Saying" on 10 Nov.2008 - click here for more details
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to find out...
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Copyright © 2008
VIRAK
Last modified:
11/02/08
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Description
(download here)
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A 2-day seminar making extensive use of case
studies and role plays, aimed at managers and employees who might be exposed
to, or be called upon to communicate with external audiences, including
journalists. This course helps participants understand the potential
external audiences, prepare clear consistent messaging and deliver a
professional response in a press interview situation.
We use little theory and lots of practice,
with active feedback, discussion and exercises. |
Outline
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Using extensive group work,
personal experience and client-specific situations, the course will focus on
the following areas:
- Who are
the external audiences of the organisation?
- Understand
the media landscape
- What are
your communications objectives?
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Clear
consistent messages |
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Tailored to the specific audience and circumstance |
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How will you measure
success? |
- What are
the journalist’s objectives?
- Handling
issues
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Analyzing the situation |
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Create a plan |
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Check it’s working |
- Defending
the organisation on-line
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The growing role of the
internet |
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Making the most of the web
and the challenges it brings |
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Handling media
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Print, broadcast |
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Telephone interviews etc |
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Interview techniques and tips |
- Gaining
intelligence from media coverage |
Benefits
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Understand the importance of planning –
even for the unknown |
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Reacting correctly to a specific situation
and journalist |
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Defending the reputation of the
organisation |
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Set up a best-in-class response team for
crises situations |
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Being prepared to handle media |
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Understanding the importance of the
internet in communicating with stakeholders |
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Learning from past experience and mistakes |
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To request more
information, simply click
here
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